Riptide is a new fashion brand that created that targets surfers, skateboarder, and anyone who loves the beach. This a 360° campaign that includes logo, advertisements, web designs, stationery, catalog and packaging.
All images used with permission from Unsplash
James Bay is a British Singer/Songwriter with popular songs like “Let it Go” and “Hold Back the River”. This is a 360° campaign for a music tour that I designed called Incomplete. The project includes a poster, ticket stubs and VIP access, t-Shirt, promo video, record album and lyric book.
Coppertone is a household name that I decide to reinvigorate. Instead of creating ads about the more serious reason to wear sunscreen, I decided to take a light-hearted approach by illustrating an exaggeration on the effects of sunburn.
MOOV is a fitness band that tracks your day to day activity as well as different sports activities. I wanted to redesign the package from a plain black and white box to a colorful one that also hightlights everything it can do.
Nanuk is a wine for the Alaskan Maritime National Wildlife Refuge. The word Nanuk means polar bear and the ice glacier represents the glaciers found in the National Wildlife Refuge.
Virgin Water was inspired by the lily, which means purity. It is for people who are seeking beauty and the fountain of youth. The water line is also expanded into two more flavors which are lemon and mint.
Mississippi State University hosted an international Best in Show competition sponsored by the MSU College of Veterinarian Medicine. The competition was to show the relationship between man and
man’s best friend. This two color screen printed poster won an award for Best Overall by juror Robynne Raye from Modern Dog Design Company.
A collaboration with DPM Fragrance allowed me to design a signature candle line for L.L. Bean. Family Tree was inspired by nature and family values that L.L. Bean stands for. The line has three signature fragrances, Father’s Woodland, Mother’s Dawn and Brother’s Woodland. Each Fragrance captures the journey of hiking with the family. After the candle has burned down, it can be cleaned out and used as a drinking glass, turning the lid into a coaster.
2016 HOW Merit Award Winner